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Some frequently asked questions:
Q. I just paid several thousand dollars for a new TV. Isn't
it already calibrated?
A. No. The manufacturer adjusted your TV assuming it would
be competing with several other sets on a brightly lit showroom floor. This
adjustment not only distorts the picture and colors, it is also potentially
harmful to your TV. Even if the manufacturer knew the conditions in which your
TV was going to be used, it would need to be calibrated after moving it and
adjusted for your situation.
Q. Why didn't the retailer I bought it from do the
calibration?
A. The large discount retailers are primarily intrested in
selling lots of TV's. You probably got a good price but don't expect a lot of
service. The smaller retailers at least do the basic adjustments when they
deliver your TV so the life won't be shortened by the factory settings, but the
TV really shouldn't have its first full calibration until after a break in
period (normally about 100 hours of use).
Q. Why doesn't the retailer come back and calibrate it
after the break in period?
A. Most small retailers don't sell enough of the high end
TV's to warrant the training and instrumentation expense in maintaining a
certified calibration service.
Q. My retailer didn't mention calibration. Why not?
A. The best retailers will explain the merits of regular
calibration and help you find an ISF-certified technician in your area when you
make your purchase. Most retailers find it hard to discuss calibration during
the sales process so they never mention it unless you ask. Some of the large
retailers just don't understand it and say they "calibrate" it when it's
delivered. What they actually do is an inital setup.
Q. Will I be able to tell the difference after my has been
calibrated?
A. Yes. If your TV is in a room that cannot be properly
darkened when viewing, you may only perceive a 5-10% difference in picture
quality. However, if your TV is in a room with good lighting control, it's not
unusual to see a 25% improvement in picture quality from the factory settings.
If the TV was not set up properly when it was delivered you could see more than
a 25% improvement.
Q. What "quality" are you referring to? Will my picture be
sharper?
A. Some of the adjustments will improve the detail of the
picture, but the fuzziness caused by poor signals coming into the TV will not
be improved. The major improvement is in the accuracy of colors, particularly
when viewing DVD's or high definition broadcasts. Most TV's have the reds and
blues set too high, causing all skin tones to look sunburnt, orange looks red
and yellow just looks bad. The high level of blue causes colors to looked
washed out and two-dimensional. Black level is also frequently wrong and the
picture has little depth if not adjusted properly. Geometry adjustments will
correct many picture distortions and allow you to see all of the scrolling
banners and games scores that may be cut off now.
Q. Can I see a sample of what you mean by color
accuracy?
A. Click here to see two photos I
use to illustrate color accuracy. You can also see some of the most common
problems at this
site.
Q. What adjustments are usually made?
A. Black level (brightness), white level (contrast),
sharpness, color and tint are always adjusted. Much of the time will be spent
on gray scale adjustments. This is a measurement of the color settings from a
very dark screen to a very bright screen. This requires sophisticated
instruments and is ususally an iterative process. An assessment of the set's
geometry (shape of the picture and convergence of the colors) will also be made
but the actual time spent on adjustment will depend on the particular TV and
how much time you're willing to pay for. Geometry adjustments can take several
hours.
Q. How long will the calibration take?
A. With no geometry adjustments the calibration will
normally take 3-4 hours. It's not unusual to spend 4-6 hours, especially if
multiple types of signals are calibrated.
Q. How often should my TV be calibrated?
A. That depends on hours of use and the quality of your TV,
but most should be calibrated annually.
Q. Should I be there while my TV is being calibrated?
A. You don't have to be, but if you care enough about the
picture quality to have your set calibrated, you may be interested in learning
more about the calibration process and see how it's done. A few of the
adjustments can be checked without instruments and you may want to learn how to
do it yourself. You should also learn how to clean the lenses every few months.
There may also need to be some decisions made during the calibration about some
compromises if the room lighting isn't optimal or your TV doesn't calibrate
well.
Q. Do you work on all brands?
A. I can, but I'll make sure you're aware if I'm not
experienced working on your brand or particular model.
Q. Do you work on the newer technologies?
A. Yes. I have experience with DLP's (rear and front),
LCD's (rear and front) and plasma. I have the necessary equipment to calibrate
in all resolutions including 1080p.
Q. Will I have to take off work if I want to be there?
A. No. The schedule is very flexible. Some evenings are
available and some weekend time is available.
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