SAFETY SPORT MIRROR

This is the Safety Sport Mirror, which I think is the best eyeglass mirror on the market. Because of the short arm that can be bent by the user for a custom fit and the small but adequate mirror, there is no vibration from wind or rough road surfaces. The mirror itself is made of flat glass, providing an undistorted view and accurate judgment of distance. It is encased in a rubber mounting connected to an adjustment arm by a ball and socket assembly that comes apart if dropped or stepped on.

Don’t take my word for it; read TESTIMONIALS from satisfied mirror users.

Also, see PICTURES of the inventor and Wayne.

The prices are:

1 $10.49

2 @ $9.95 = $19.90

5 @ $8.50 = $42.50

12 @ 6.95 = $83.40

These mirrors are packaged in boxes of twelve.

Shipping, $4.95 per order

The PayPal order page will show these prices in a drop-down list.

Insurance is not necessary; if the post office can break this mirror, e-mail me a picture of it and I’ll replace it free.

For locations outside the United States, send an e-mail with your address for shipping charges.

Dealer inquires are welcome. If you would like to earn a little money selling this mirror, please contact me for details. Wayne Donohue

Click Here to Order.

I bought my first Safety Sport Mirror through a Bicycling Magazine classified ad (much earlier than the ten years mentioned erroneously in the article below), and began selling them soon after I opened my bike shop in 1991. The inventor and former owner has sold the mirror business to our local sheltered workshop for the handicapped, Nishna Productions http://www.nishna.org/. Its clients assemble and package the mirrors, at the Nishna Productions facility in Red Oak, Iowa, my home town. Nishna Productions receives all the profits on sales from this web site. I only handle the orders. See the article below that was printed in the Nishna Productions newsletter at the time it acquired the mirror business.

Wayne Donohuee

Testimonials

Bonnie Lynch, Palm Desert, California

I love the mirror Wayne. Tried it this morning on our club ride and it worked great. I thought I might have to adjust a little to it being smaller but I see all I saw before with the bigger mirror which was a lot larger. Great product, I will be sure to tell the people I ride with. Thanks a bunch, Bonnie Lynch

Bonnie has now become a dealer for the Safety Sport Mirror.

Delon Dalke, Yuma, Arizona:

I have been using this mirror for nearly 20 years and broke mine last week. I did not know it was still available until I did an Internet search yesterday. I clearly agree that it is by far the best eyeglass mirror available!  I am so pleased that I have been able to again get the mirror, as I have had to use a larger eyeglass frame mirror the last couple of days while I am awaiting arrival of the mirror from you. The larger mirror actually gives me a poorer view, as I cannot seem to get it properly adjusted, and I get too much of my shoulder blocking the view.

Sharon Wilson, Decatur, Texas:

I got my mirror yesterday and it's WONDERFUL! It was a gift for my boyfriend and he couldn't be more pleased. He has tried several others that he didn't like.  When I get my bike, I'll be ordering another one for me.

Patricia Elson, Santa Clara, California, thought this mirror was no longer available until she did an Internet search for it. She must be buying them for her friends. This is a message she included with her order for four mirrors: “I've been using a Safety Sport Mirror for the last 25 years. It is the greatest! It is secure and precisely adjustable with the mirror in a spot where you can easily see it, unlike some helmet-mounted mirrors. Thanks for making these wonderful mirrors available. Please send me four mirrors.” (Pat later ordered five more mirrors)

John Enzweiler, Moorpark, California: 

I picked up my first mirror on RAGBRAI many years ago.  It still works fine but I am ordering one for a friend so I thought I would get a new one at this time.  At this point I would have a hard time riding without a mirror.  Many thanks, John (John later ordered ten mirrors)

Ron Fox, Clearwater, Florida:

Your mirrors arrived on Friday. I tried it on Sat AM and it is very slick. Just like you said - EZ on and EZ off. The view is very good too. I went for a ride in the evening and it was good in low light too. I'll spread the word.

Left, Dave Chaney, inventor of the Safety Sport Mirror, circa 1976; Right, Wayne in a 12-Hour Race in 9/09 at age 76

Click here to read an article published in People Magazine in 1976

The article below was copied from a Nishna Productions newsletter:

Nishna Productions, Inc. Purchases

Safety Sport Mirror Business!

Nishna Productions, Inc. has purchased a Safety Sport Mirror business. This product was developed to provide rear view sight to cyclists, rowers, and other sports enthusiasts, who need to increase the safety of their activity. The mirror attaches either to glasses or a helmet. Like eyes in the back of your head, the Safety Sport Mirror allows you to play it safe.

The business was developed as a major part of NPI's vision for the future. The agency desires to implement a fiscal support system that is much less reliant on taxpayer's dollars for continued existence. The plan's purpose is to enhance the agency's ability to survive financially, and to create new employment opportunities for people with disabilities.

The business was purchased in 1998 and is being marketed this year. The parts are being made by a vendor and then are assembled and packaged by NPI consumers. Agency staff will be involved in the marketing of the finished product. This product is part of a major plan for the agency to move toward the ownership and management of several affirmative businesses in the community.

Historically, the business was developed by David Chaney of Peach Tree, Georgia, ten years ago. Mr. Chaney got the idea when a truck hit his bicycle from the rear. After seventeen days in the hospital and six months on crutches, he went to work developing the Safety Sport Mirror. He was an avid cyclist and marketed the mirror extensively. His biggest customer was Schwinn. Over 300,000 units were sold before illness struck him, and he had little time to promote the product. For the last few years, he has only serviced loyal accounts.

(Correction by Wayne Donohue—It was Peach Tree City, Georgia, and Dave began selling the mirror in 1973. His accident was in about 1969.)

The idea to purchase this business was given to NPI by Steve Adams, former Executive Director of the Montgomery County Development Corporation, and Wayne Donohue, owner of Donohue's Bicycle Shop in Stanton.

Grant funding for technical assistance for business development has been obtained through the Iowa Department of Economic Development Job Opportunities for People with Disabilities Program. This has allowed NPI to hire Linda Cummings, C/S Vocational Consultants, Ankeny, Iowa, and Lynn Adams, Fantasia Marketing, Red Oak, Iowa, to help with product development and marketing.

The market is growing with the popularity of bicycling and outdoor activities. Bicycle trails and state cycling events are examples of this popularity. The typical customer will be a safety-conscious person involved with outdoor recreation. Initially, NPI has targeted local bike shops and the RAGBRAI event in Iowa to market the product.

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Last Revised 4/29/12

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